Our Valley Media

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  • 20 Mar 2017 11:59 AM | Bill Miranda (Administrator)

    City Council Appointment

    A funny thing happened on my way to retirement. I got a new job on the City Council. Whaaat? Yes, I’m afraid it’s true. I am officially a politician. Of course I prefer to continue to be known as a Community Leader fighting for the rights of ALL citizens and a voice for the downtrodden, under-represented little people.

    How did it happen? First of all, blame Dante Acosta who had the gall to run for the state assembly (vacating his council seat) and the talent to whip his opponent, despite her many thousands of dollars spent fruitlessly in campaign ads. Then you can blame the City Council for having the tenacity to want to save our citizens hundreds of thousands of dollars by making an appointment instead of having a needless election. And finally, you can blame my wife Virginia, who when I asked her if I should apply said, “Yes!!!” And as she walked away from me whispered to herself, “Anything to get you out of the house!”

    It was thus that on January 18th, facing off against 40 other candidates (some very distinguished, some fairly new to community activism and some old retreads from past lost campaigns), that the City Council honored me with the appointment to the City Council seat vacated by Dante Acosta. His are big shoes to fill, rumor has it he’s a size 14, but I will do my best to do my duty for God, Country and Santa Clarita.

    What Just Happened at the SCV Chamber of Commerce?

    The Chamber held its 2017 Installation Gala on January 27th at the Hya … oh, wait, what? … the Tournament Players Club. The outgoing chair, a white dude … oh, wait … he’s black, passed his baton onto the incoming chair, a straight dude … oh, wait … he’s openly gay! Could it be the Chamber has finally joined the 21st century and totally embraced diversity? I’m thrilled and the Chamber gets my SALUTE for a job well done.


    February must be non-profits month. The Child and Family Center held their big event at their facility and hopefully raised lots of money. I’m sending kudos to Joan Aschoff, CEO who runs a great organization and for getting our newly elected County Supervisor, Kathryn Barger to attend. The Canyon Theatre Guild knocked it out of the park at their annual Gala. It was really a … wait for it … show stopper!  Single Mothers Outreach, not to be outdone, held their event at Savia in Newhall and showcased six honorees and six artists. Those are twelve of the most beautiful women you will ever know. And then there was the biggest event of all. The Senior Center held its annual Celebrity Waiter event and raised a bizzilion bucks while providing a forum for our most elite citizenry to go bonkers … in a good way of course. Seniors Rock!

  • 15 Nov 2016 11:29 AM | Bill Miranda (Administrator)

    The Santa Clarita Valley Chamber has announced John Musella as the 2017 Chairman for the Board. Musella has been an active community leader in the Santa Clarita Valley for more than a dozen years having been recognized as one of the 51 most influential people in the community.

     "I am honored and looking forward to serving as Chairman next year as we work to build a better, stronger more vibrant Chamber of Commerce with our core focus of serving as the leading business advocacy group in the Santa Clarita Valley," said Musella.  "We represent businesses of all sizes in the third largest city in LA County and one of the largest bio-tech centers in California."

     Musella owns his own public relations firm, representing several high-profile businesses in the SCV and Los Angeles.  His company, The Musella Group, is a full-service public affairs and corporate communications firm, serving a broad array of industries, with a core practice area of real estate land use development and entitlement support.  The Musella Group's offerings encompass media relations, community relations, government affairs, crisis communications, strategic planning, executive and brand positioning, event coordination and management and message development.  

    "Over the years the City of Santa Clarita has established itself as one of the most business friendly cities in the County of Los Angeles and I'm confident that John Musella will work hard to continue that legacy," said Santa Clarita City Mayor, Bob Kellar.  "John is a local business owner who has been active in Santa Clarita for more than a dozen years and we're fortunate to have someone of his caliber to take the helm of the Chamber next year." 

    The Santa Clarita Valley Chamber of Commerce has a growing presence in the SCV and is continuously reaching out to support businesses of all sizes through development, advocacy and networking.  The Chamber is also helping lead the way in the development of future business leaders via its annual leadership academy and professional networking groups.   

    "Since I began as President and CEO of the Chamber, I've had the privilege to see John work tirelessly for our business community this year.  He will be a great asset to the Chamber, the City and the entire Valley as its 2017 Chairman," said Lois Bauccio, President and CEO of the SCV Chamber. 

    "John is a tremendous leader for our local business community and we look forward to continuing to work with the SCV Chamber under his leadership next year as we grow our economic base and create more new jobs in Santa Clarita," said Holly Schroeder, President and CEO of the Santa Clarita Valley Economic Development Corporation. 

    Musella takes the reigns of the Chamber on January 1, 2017, but will be ceremonially installed on Friday, January 27, 2017 at the organization's annual Awards and Installation Gala being held at the TPC at Valencia, which honors local businesses and business leaders.

  • 10 Nov 2016 11:07 AM | Bill Miranda (Administrator)

    Following an extensive public review process which began more than five years ago, the County of Los Angeles today released a Partially Recirculated Draft EIR for the proposed expansion of the landfill and Master Plan Revision. 
    As part of the continued environmental review process, Chiquita Canyon is providing updated analysis and reports on our future operations.  Our basic operations remain the same as they have for more than four decades with oversight and reporting by more than two dozen environmental and regulatory agencies.

    The Executive Summary for the Partially Recirculated Draft EIR will be available in Spanish, exceeding requirements for public notification in an effort to fully communicate with all local residents.

    The revised sections of the Partially Recirculated Draft EIR are ready for public review from the Los Angeles Department of Regional Planning beginning today, for a 60-day period. In addition to updates to the Introduction and Project Description, the following four sections of the Draft EIR are being recirculated:
    Biological Resources (Chapter 8)
    The Biological Resources chapter has been revised to clarify potential impacts to plant and animal species and to revise mitigation measures for those potential impacts.
    Air Quality (Chapter 11)
    The Air Quality chapter has been revised to incorporate new guidance from the South Coast Air Quality Management District.  

    Greenhouse Gas Emissions and Climate Change (Chapter 12)
    The chapter evaluating greenhouse gas (GHG) emissions has been updated to reflect recent developments and updated analysis methodologies.

    Project Alternatives (Chapter 18)
    The Project Alternatives chapter included in the Original Draft EIR considered five alternatives. Three alternatives were analyzed, while two alternatives were considered but eliminated. The recirculated Alternatives chapter considers six alternatives: the three alternatives analyzed in the Original Draft EIR, the two alternatives previously considered but eliminated, plus one new reduced-size project alternative.
    Also, included with the Partially Recirculated Draft EIR are two supplemental analyses regarding visual resources and traffic. 

    The Hearing Examiner will be held on Thursday, December 15 from 6:00 pm to 8:00 pm at West Ranch High School. 

    We appreciate and look forward to your continued support.


    Mike Dean
    Division Vice President

  • 02 Nov 2016 1:14 PM | Bill Miranda (Administrator)


    In June Our Valley endorsed several candidates. We based our endorsement on how we felt the candidates represented Santa Clarita. With the election close at hand we have taken another look and stand firmly by our original endorsements.

    For the Congress of the United States we strongly endorse Steve Knight. Steve has been a strong proponent of Santa Clarita for many years as a State Assemblyman, State Senator and Congressman. He is a man of action working hard for his constituents, small business owners, veterans, law enforcement, healthcare and technology. His opponent is not from our district, has no record of supporting Santa Clarita and has spent about a half a million dollars filling our mailboxes with junk mail attacking a great man. Shame on you Bryan Caforio!

    For the State Senate we strongly endorse Scott Wilk. Like Steve Knight, Scott has been a strong proponent of Santa Clarita for years. He has served as a deputy to Congressman Buck McKean, a Trustee of the College of the Canyons and State Assemblyman. In every one of those positions Scott has distinguished himself as a leader and strong advocate for education, jobs and diversity. His opponent Johnathon Ervin is a good man, but severely lacks the experience and community outreach that Scott Wilk has in bunches.

    For the State Assembly we strongly endorse Santa Clarita City Councilman, Dante Acosta. While others may talk a good game, Dante Acosta is busy meeting with members of our diverse community to get their input and then fight to represent them. Dante tirelessly works for religious freedoms, educational rights and small business. And as a Gold Star parent, he is a strong advocate of veterans’ rights. Christy Smith is an educator who frankly is out of her element. Our district doesn’t need yet another Democrat toeing their liberal party line in what now is arguably the most liberal state in the union.

    For County Supervisor we strongly endorse Kathryn Barger. This is the easiest “no brainer” in our list of “no brainers.” Kathryn started fighting for our community since she was in her early 20’s and hasn’t stopped. She is a proven leader that has support from both sides of the political spectrum. We love her energy, outreach to all parts of our community and her ability to get things done. She truly is a community based problem solver. Her opponent Darrell Park is on our “missing person’s” list here in Santa Clarita. Enough said. 

  • 17 Oct 2016 11:11 PM | Bill Miranda (Administrator)

    Four award-winning local artists will be showing their latest works at the “Fine Art Quartet”

    Art exhibit at the Art Tree Gallery, located at 22508  6th street Newhall with a

    Kick-off & Wine reception on Thursday, October 20 from 4 -10 P.M. Patrons will enjoy music,

    wine , appetizers and desserts. The art show continues on Friday from 4-8 P.M. and on Saturday, October 22 from 1-8 PM. All the artists are members of the Santa Clarita Artists Association,

    and will be present to meet the public.

    The 3-day event is open to the public and will feature an exciting collage of fine art pieces

    from artists Zony Gordon (Watercolor) , Dody Rogers(Oil & Photography),Lynda Frautnick

    (Alcohol Ink ) and Hector Fernandez(scratchboard). Since the holidays are getting very close,

    a few art pieces will be available at special sale price to the community!

    Old Town Newhall, quickly evolving to be the “art hub” in Santa Clarita will be filled with locals celebrating the monthly “Senses” Block Party at Main Street & 6th, with gourmet food trucks and live performers infront of Canyon Theatre Guild. Over at 6th, where the “Fine Art quartet” show will be open to the public, it’s a whole night of celebration with the monthly SCAA art gallery Opening, Art Tree Openhouse, as well as the Ceramics Artist Studio Openhouse.

    Come and see what the local art community is all about! Save the date on your calendar now and tell your friends! It will be a great fun weekend for all. For inquiries, call 661.312.3422 or 661.492.9054.

  • 05 Oct 2016 2:33 PM | Bill Miranda (Administrator)

    (Santa Clarita Valley, Calif.) – Businessman and Santa Clarita Mayor Pro Tem Dante Acosta has received the endorsement of the Santa Clarita Valley Signal Editorial Board in the lead up to the November 8th election for State Assembly.

    Acosta, who serves on the Santa Clarita Valley City Council, has run a positive campaign focused on his efforts to bring people together to advance community interests, which is what he’s committed to doing in Sacramento.
    “To have received the endorsement from my local hometown paper is truly an honor," said Acosta.
    The Signal admonished Acosta’s opponent for a “cheap shot” attack, which was easily disproved and demonstrated the misleading efforts his opponent will resort to in order to win.
    The Signal said that Acosta’s opponent’s attack was “one unworthy of a person of character.”
    On the Democrat’s efforts to tie Acosta to Donald Trump, the Signal said, “We can see no way that any Santa Clarita Valley candidate for public office can be held accountable for the choices of Donald Trump or Hillary Clinton as presidential nominees.  Using Trump in a political ad with one’s opponent is the low hanging fruit of Democratic negative campaigning.”
    Continuing, “Apparently it’s not too low for Smith to stoop and grasp it.”
    Dante Acosta was elected to the Santa Clarita City Council in 2014 and currently serves as Mayor Pro Tem.  He is a successful businessman and Gold Star Father.  He is running for State Assembly to create jobs, improve our public education system, and put a stop to the early release of criminals, which is placing an unfair burden on local governments and causing an increase in crime.
    For more information, visit www.DanteAcosta.com.


  • 14 Sep 2016 2:37 PM | Bill Miranda (Administrator)


    (Santa Clarita, Calif.) – Simi Valley elected leaders have thrown their support behind Santa Clarita Councilmember and businessman Dante Acosta for State Assembly.
    Simi Valley Councilmembers Glen Becerra, Mike Judge, and Keith Mashburn were joined by Simi Valley Unified School District Trustee Scott Blough in endorsing Acosta.
    “Dante Acosta knows how difficult it is for local governments to meet their obligations with the state increasingly off-loading their responsibilities onto city and county governments,” said Councilmember Keith Mashburn. “These new local obligations usually come without the funding necessary and force local government to make very difficult decisions.”
    “It is crucial that we have an Assemblymember who understands the very difficult job local elected officials have,” said Councilmember Glen Becerra. “Dante is an effective leader and his business experience has been very helpful guiding important decisions. He’s the right person for the job.”
    “I’m grateful to my colleagues in Simi Valley for their support,” said Acosta. “I know we will work very well together addressing regional challenges and I see myself as an extension of them in Sacramento. I will be a partner to local leaders to get the best support we can from the State.”
    Dante Acosta was elected to the Santa Clarita City Council in 2014 and currently serves as Mayor Pro Tem.  He is a successful businessman and Gold Star Father. He is running for State Assembly to create jobs, fix our public education system, and put a stop to the early release of criminals, which is placing an unfair burden on local governments and causing an increase in crime.
    For more information, visit www.DanteAcosta.com.


  • 08 Sep 2016 3:12 PM | Bill Miranda (Administrator)



    Below is a very important notice, it's long, however even if you have to read it in sections, PLEASE READ IT. This is a powerful opportunity for you to learn how to sell more of your books beyond the bookstore.


    Many THANKS for your patience,



    on OCTOBER 1, 2016


    BEST regards,




    The 2016 Southern California APSS Book Selling University

    October 1, 2016

    Skirball Center, Los Angeles

    Outselling Bestsellers –  
    A Day with Matthew Bennett




    Matthew Bennett has developed a simple, step-by-step system through which he has sold over 5,000,000 books while raising millions of dollars for a wide variety of charities. This system can be followed on a very limited budget and you don’t need to deal with bookstores, agents or publishers.

    It’s called, Outselling Bestsellers, and now Matthew is on a personal mission to help you get your message heard by the masses – and your books sold by the tens-of-thousands.

    Here’s the best part…Outselling Bestsellers: 1) Doesn’t require you to be a leading expert; 2) Teaches you how to educate and share with buyers rather than selling; 3) Is uniquely effective without needing any fancy equipment or previous experience, and 4) Has helped many authors just like you get great results.    

    All you need is a well-written book that offers genuine benefits to a large group of readers, a driving passion for your project and to be open to learning and applying new concepts.

    Just think of all the time, energy, headaches, and money you’ll save by learning from Matthew’s many successes during his twenty-plus years as a dedicated student of publishing.


    Sign up now to join us on October 1  
    for a one-day extravaganza sponsored by APSS-Santa Clarita





    You can become more profitable selling your books in ways that you never imagined and to people you never knew existed — in large, non-returnable quantities.
    It will be held from 8:30 am to 4:00 pm at the Skirball Cultural Center, 2701 N. Sepulveda Blvd. in Los Angeles, CA.

    Attendance is limited to the first 50 people to register

    Discover creative ways to increase your profitable sales. 

    Find out how to sell your books (not just books like yours) in large, non-returnable quantities to businesses, corporations, associations, schools, government agencies, the military and non-bookstore retailers.


    Leave with a list of prospective buyers in the types of companies and organizations than can lead to long-term, recurring revenue.


    Your Coaches for the Day



    As an author, Matthew Bennett has sold over 5 million books that have raised millions for charities, all with plenty of media coverage.  Matthew’s client list includes a wide range of Fortune 500 companies as well as some of the world’s largest nonprofits.  Possessing an award-winning marketing and sales background, his primary focus over the past several years has been developing educational products to motivate and guide aspiring authors (see www.BTDT.com).  He has served as State Commissioner with CA Special Olympics and March Of Dimes Volunteer Of The Year, consulted for both the Governor’s Council and President’s Council on Physical Fitness, lectures frequently, coached thousands, and was a part-time Life Coach on Bravo’s Millionaire Matchmaker.







    Juan Roberts is an award-winning creative designer and has designed more than 300 book covers, worked on book projects that have been nominated for 4 NAACP Image Awards, winning in 2015. He has done several covers for TV personality, author and relationship expert, Iyanla Vanzant. His Iyanla book cover design, Forgiveness served as the design ethic for an entire Oprah Master Class Tour — marketing, stage, and video.



    Agenda for Outselling Bestsellers



    he field of self-publishing is exploding worldwide. Whether it’s traditional print, or digital, today’s technology has made it possible for almost anyone to write and print a book.  However, most authors quickly discover the reality of how much easier it is to write a book than to sell one.  Based on his decades in the industry as an author, publisher, and consultant, Matthew Bennett shares many insights as to the state of the industry. His entertaining, fast-paced presentation also addresses how authors can greatly increase their odds of succeeding through the application of specific marketing, distribution and execution strategies.

    8:00 – 8:30  Coffee and networking

    Welcome: Willa Robinson, President of APSS-Santa Clarita will introduce the speakers. Matthew Bennett is the primary speaker at today’s workshop. And it will be a workshop where you will be actively involved with creating your future in non-bookstore marketing. Juan Robert adds his significant cover-design expertise.


    Session 1: During the morning session Matthew will cover these topics:


    • Why you don’t have to be an expert to succeed
    • Become more effective -- How to sell tons of books by just making three calls per day
    • Pricing your book profitably for orders of ten all the way up to over a millionSimple methods for how to find and get through to the decision-makers at the largest companies in the world
    • How to sell through corporate incentive and gifting programs
    • How to become an educator instead of a salesperson
      Become a master networker and the keys to getting your book known by everyone you know and everyone they know!
    • How to develop your one-liner, 30-second elevator pitch, one-sheet, and company hit-list…the simple (and only) tools you will need to successfully promote your book to volume buyers.

    Session 2: Three Essentials of an Effective Book Cover – Juan Roberts


    Garnering publicity for you and your book is an essential part of creating the platform that will enhance your sales. Bring your title, a twenty-five-word description of your book, and a ten-word description of your market to this interactive and informative class


    12:00 – 1:00 Lunch (Provided by APSS-Santa Clarita) and networking Session 3:  During the afternoon, Matthew will address these issues:


    • The many advantages of making one giant deal instead of hundreds of little ones
    • How to reach and help more people, make more money and eliminate risks
    • How to create persuasive emails, basic telephone scripts and a host of other support documents
    • What a well-designed website can do for you and your business
    • The power of professional editing
    • How sponsoring companies can buy your book and do deals worth tens-of-millions of dollars that won’t cost them a single penny
    • The importance of asking powerful questions (and avoiding “yes-no” questions).
    • How to blast through obstacles, fears, and excuses of all kinds, like “I have no time,” or, “I have no money”
    • Why you don’t need to spend a lot of money on high-tech or elaborate presentations to do really big deals (not even PowerPoint)

    Session 4:  Questions and Answers



    Register now at bookapss.org/conferences/socal16/registration.php



    Registration Fees (Limited to 50 people)


        Prior to the event:    $139

        APSS members:       $109

        Day of the event:      $150


    For more information contact: BrianJud@bookapss.org


    Special Payment Options:

        Discount for a spouse or each additional employee from the same form

        Gift certificates available, contact: BrianJud@bookapss.org


    Refund Policy:

        APSS will refund 50% of eligible payments until September 19. No refund

       after September 19. 


    For More Information Contact:


    Brian Judd, APSS Executive Director


    (860) 675-1344


    Willa Robinson

    President, APSS - Santa Clarita



    Register today:





  • 08 Sep 2016 2:40 PM | Bill Miranda (Administrator)

    (Santa Clarita, Calif.) – The United Firefighters of Los Angeles City Local 112 have announced their support for Santa Clarita civic leader Dante Acosta for State Assembly.

    “The United Firefighters of Los Angeles are proud to endorse Dante Acosta for State Assembly because we know he has the right priorities for protecting our communities and supports first-responders as an important part of his agenda,” said Frank Lima, UFLAC’s president.  “Dante has been an effective leader on the Santa Clarita City Council and we know he will be impactful in Sacramento.”

    UFLAC represents 3,200 proud men and women who serve as Firefighters and emergency medical personnel protecting the City of Los Angeles.
    “There are few who put themselves at more risk to protect our communities and residents than our firefighters and I’m really proud to have their support,” said Acosta.  “The first priority of government is to keep our citizens safe and I will be a supporter of our first responders as a member of the Assembly and make sure they have the tools they need to do their job.”
    Acosta is a successful businessman and serves on the Santa Clarita City Council, currently he is Mayor Pro Tem. The United Firefighters of Los Angeles City join the Los Angeles County Firefighters Local 1014 in creating united Firefighter support for Dante Acosta’s campaign for State Assembly.

  • 06 Sep 2016 2:19 PM | Bill Miranda (Administrator)

    Gold Star Father, Businessman, Local Government Leader

    (Santa Clarita, Calif.) – Dante Acosta, a member of the Santa Clarita City Council, has announced the endorsements of twenty-one members of the California State Assembly.
    “I am incredibly honored by this show of support,” said Acosta. “As I’ve met with these leaders I’ve received great encouragement and have been impressed by their common sense approach to fixing our economy in order to create jobs for California families.”
    “My focus will be on economic growth and fixing our broken education system and I can’t wait to get to work,” continued Acosta.
    Scott Wilk, who currently represents the 38th Assembly District but is running for Senate, was among those who endorsed Acosta.
    “I’ve watched Dante’s work on the Santa Clarita City Council and he does an amazing job of bringing people together, finding common ground, and getting things done,” said Wilk. “He’ll be very effective in the Assembly.”
    Assemblymembers who have endorsed Acosta:

    Katcho Achadjian
    William Brough
    Ling Ling Chan
    Rocky Chavez
    Shannon Grove
    Matthew Harper
    Young Kim
    Eric Linder
    Devon Mathis
    Kristin Olsen
    Marc Steinorth

    Marie Waldron
    Travis Allen
    Frank Bigelow
    Brian Dahle
    James Gallagher
    Brian Jones
    Brian Maienschein
    Chad Mayes
    Jay Obernolte
    Scott Wilk

    Acosta is the Mayor Pro Tem of Santa Clarita, a successful businessman, and a Gold Star Father. His eldest son, Rudy, was killed in action in Afghanistan in 2011.

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